Tag: Week 5

Home Learning – My Whittakers Advertisement

About Whittakers:

 

The Challenge:

Whittaker’s ambition is to have the world loving world-class chocolate from Porirua. This is the core value of the Whittaker’s brand. It is a beans-to-bar company, controlling the whole manufacturing process, focusing on quality and honesty. It has a character that is bold, generous, inspired and nimble.

The challenge to become a world-class chocolate company has at its heart, a desire to be the best at everything – the processes, the ingredients, the people, etc. This uncompromising approach is epitomised in the communications strategy. Whittaker’s has built a quality story in its advertising through Andrew and Brian Whittaker, Nigella and Beans- to-Bar. The marketing has strengthened this with an online presence, especially on social media where the brand has over 750,000+ loyal brand advocates who share the company’s passion for chocolate every day.

Whittaker’s aims to build long-term sustainable growth that will continue to increase the wealth of the brand, while operating in an extremely competitive market with four major multinational competitors, that have much deeper pockets and significantly more resources.

 

The response:

The focus on being the best and the ambition to be world-class is demonstrated through its success in investing in quality. Whittaker’s drew insights from other markets such as craft beer, coffee and candles, all of which had success premiumising their categories. The company achieved this by purchasing a Swiss 5 Roll Refiner machine; using Nigella Lawson to promote its Creamy Milk product;
the launch into the premium 100g block market with its New Zealand Artisan Collection; and its innovative collaboration products with L&P, 100s & 1000s, Jelly Tip, K Bar, Toffee Milk and Lewis Road Creamery.

 

The results:

Whittaker’s became a market leader in the block chocolate market for the first time in 2015. The volume of Whittaker’s Creamy Milk has increased more than five-fold and is now the number one block in New Zealand. To add to that, Whittaker’s has won New Zealand’s Most Trusted Brand for the past six years (Reader’s Digest) and the Colmar Brunton’s Most Loved Brand for the past five years.

Jelly Tip was the most successful launch in the company’s 121-year history, which resulted in achieving market leadership in the block market for the first time. The brand has continued to maintain this position.

In addition, the New Zealand Artisan Collection has become market leader after just two years. Whittaker’s is now market leader in 100g with a 45.9 percent market share and a 16.2 percent price premium to Lindt. They have transformed the category by providing incremental value sales that have more than doubled since launch.

The company stresses the importance of everyone sharing the vision of being world-class in everything they do. The mantra is: “Always invest in quality, whether it is the product, the marketing, the equipment, or people. Always be bold and try something different—the results will be worth it. Always have the ambition to be the best.”

Task description: Every Monday, we have new HOME LEARNING to be completed by the following Friday. On Friday mornings we mark it in your home room with our teacher. For one of the tasks, we had to re-create a well-known brands advertisement, and if they didn’t have one then we had to create one. I chose Whittakers to do my advertisement, because it is my familys favourite chcoclate. After that we completed the task, we posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

Voluptuous Volume


Task description: This week during Maths, we learn how to find the area of a circle and find the volume of a 3d shape. Our success criteria: I can use formula to find the area of a circle. I can use formula to work out the volume of a cube, cuboid and cylinder. After that we completed the task, we posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

My Mini Movie – By: Zaria


Task description: This week during FIOP, I was working on my animation for this term’s inquiry task. After I completed my mini movie, I posted it on my blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

Sphero Path Challenge

Task description: This week during our Inquiry time all of Team 5 were challenged to design and create a path for our Sphero, our path must be the width of your open hand, include between 4- 6 turns, and start and stop in the appropriate position. First we had to had to plan our path using google draw or slides, then insert it in the slide below, after that we had to create our paths using masking tape and insert a photo in the slide below, after all of that we had to program the Sphero to roll through the path using block code and record the Sphero rolling through your path. After that we completed the task, and posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

 

Albert Einstein

Task description: Today for the year 7 Tech rotation, we had to walk to Tamaki College to meet with one of there amazing teacher. My tech group is STEM/Science, I enjoy STEM/Science every much, so I was thrilled to learn about it. After our kahoot like we have before we start every class, we had to fill in a presentation, which you probably didn’t miss because of the bright colours. I hope you enjoyed; please leave a comment; thank you for visiting my blog. I had a supercalifragilisticexpialidocious time. BBYYEEE! ;P

Home Learning – Literacy

As much of an expert as he was, he started to tremble in fear looking at the floor below him.

When stepping forward again he looked down and started to whimper as the wind blew around him.

Looking around him he could see that the other side wasn’t as far away as he thought.

In fear the boy took a step and then another step until he had reached the end.

Relieved and happy, the boy jumped in joy because he had finished walking along the stressful powerline.

After jumping in joy he then looked behind him to see the spectacular view right in front of his eyes.

Task Description: This week for our home learning literacy task, we had to write a 6 sentence story based on this image, we were not allowed to write any more or any less than 6 sentences, we had to use as much description as possible. After that we completed the task, and posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

Show Not Tell

Task description: This week during literacy as our writing task we had to use descriptive language to describe what is going on rather than telling, and describe actions that help paint a picture in my readers mind, after that we completed the task, and posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.

Tatau – By Zaria

Tatau

Hi my name is Zaria, and I have decided to go back in time to discover, and retell a myth that was told to the children in samoan called Tatau. This myth is about twin sisters called Taema and Telafae’nga travelling to visit a relative married to Te fiti. They received a basket of tattoo products. They thought of tattooing the women and not the men as the women were allowed and men weren’t. As that was the rule for the people of samoan, if they wanted to receive tattoos from Fiji. 

The sister’s, Taema and Telafae’nga left Fiji and went to the Samona islands, tattooing the women and not the men. When they surfaced Taema was the Goddess of swimming and Tilafaiga was the goddess of canoeing. Tatau samoa history was passed down by songs long before the missionary arrived on the island, legends and myths tell the story.

Samoan tattoos, or tatau, is a tradition that goes back for centuries. I always thought that meant that the symbols used would be the same over the years, but further study has shown me that tatau can evolve just as much as clothes do over time.  Not only that, but the interpretation of each symbol or section, while keeping similar meanings, can vary from artist to artist.

I think it is also interesting to note that it is considered disrespectful to copy another person’s tattoo and tattoo artists usually refuse to do so. Each tattoo, whether traditional or not, refers to the recipient’s family history, accomplishments, and responsibilities. Meaning, each tattoo is unique to that person! It’s no wonder that tatau are seen as being sacred and something to be treated with respect!

A tatau represents the recipient’s heritage, personal history, present, and future.  Their tatau represents everything that makes them who they are as well as who they will be!  It also represents their family and the community they belong to.  The pain of receiving the tatau, that was also endured by generations of Samoans before them, brings the recipient closer to their ancestors and creates an inseparable bond between him or her and their family.

The origin of the Samoan tatau is believed to have been introduced to the Samoa islands by two Fiji women, who came ashore with the tools and knowledge of tattooing. The tale proclaimed that the two sisters sang a song, which chanted that women are only to be tattooed, but as they neared the beach shores, the song mistakenly became reversed, indicating that only the men will be tattooed. 

At first no one was interested in their art and skills. It was difficult to convince anyone to give them a chance. But finally one of the Samoan chiefs decided to give these women the opportunity by offering himself to the whole ordeal of getting a tatau. Soon the art of tatau became a family tradition that spread throughout the culture.

 

The artwork and designs go beyond being skin deep, there is history and deep meanings behind them. The tattoo and designs of the Samoa islands represents community, power, status, respect, honour, and is a mark of pride that is only to be worn by Samoans. For those who have no cultural influence or heritage background it is an act of disrespect to display their symbols and designs.

 

The Samoan word for tattoo came from the Polynesian language. The word tatau originates from the tapping sounds of the tool made during tattooing. This primitive tattoo tool was made of bone or boar husk sharpened into a comb style shape with serrated teeth like needles. It was then attached to a small piece of sea turtle shell that was connected to a wooden handle. Several of these tools are made with different comb sizes for use for small or thick lines.

The ink or pigment used in the tatau rituals is made from the candle nut or lama nut. These nuts were placed on a hot fire to smoulder and a coconut shell was placed on top collecting the soot that came from the nuts. Once there is enough, the soot is mixed with sugar water. 

The Samoan tattoo artist is known as the Tafuga. He is responsible for the execution of the design and the tattooing sessions. Traditionally, only descendants of a Tafuga can continue on with the practice of tattooing. The father passes his skills and knowledge on ensuring that the tatau ritual continues.

The Samoan tradition of applying tattoo, or tatau, by hand,has long been defined by rank and title, with chiefs and their assistants, descending from notable families in the proper birth order. The tattooing ceremonies for young chiefs, typically conducted at the onset of puberty, were elaborate affairs and were a key part of their ascendance to a leadership role.

The Samoan tatau is very unique in the world firstly because of its history and as a lot of people know it’s the only Polynesian archipelago where it has had a continuous practice and has been continuously undertaken despite the presence of missionaries.  “So that’s what we wanted to understand – how come only in Samoa? What were the historical circumstances that explain the continuity of this practice?” Sebastian said.

Sean said for him just on a pure, practise level it’s distinctive through its tools and hand tapping technique. “It’s important to me as a Samoan because it’s been a way or a medium through which to explore Samoa’s history and culture and how it’s changed over a few centuries, several centuries over 3,000 years. So tatau is a medium that allows me and hopefully other readers of the book to understand that.”

Decades of work has gone into the comprehensive exploration of the history and shifting social contexts of the malofie in this beautiful hardcover edition.  Archival information sources from around the world and historic photographs sit side by side with contemporary pop cultural references of tatau in the modern day, in this important record of the journey of tatau.

How to embed different types of Digital Learning Objects (DLO’s)

Embedding learning into our Blogs

By: Zaria

There are lots of different types of digital learning objects we embed into our blogs on a daily basis.

My favorite thing to share on my blog is Google Slides

Google Docs

The easiest learning to share is my writing in Google Docs, simply just Copy and Paste it from the Google Doc onto your blog. However, don’t forget to use CTRL + SHIFT + V so that it gets rid of the formatting. You can always change the formatting on your blog.

Take a look at the other ways below.

 

Task description: This week during our cybersmart lesson we had to follow Mr Goodwin’s instructions for all the different ways you will be embedding on your blog, after that we completed the task, and posted it on our blog. I enjoyed this task very much, and I hope to do more like this soon. Hope you enjoyed. Please leave a comment; thank you for visiting my blog.